As it became known Hi-Tech.Mail.Ru, contract, "VimpelCom" (brand "Beeline") and Apple was not renewed.Earlier contracts expire at the "apple" of the company with MTS and "Megaphone", so at the moment the only direct distributor of Apple products in Russia remained the retailer "The Messenger". All Russian operators refused to cooperate with Apple. Recall contract with the American company "big three" signed in 2008.
With the termination of cooperation with Apple company "VimpelCom" has agreed to direct supplies from Samsung.According to the Hi-Tech.Mail.Ru, the Koreans conditions were more favorable. Apple positions on the number of partners Abbreviations affect negatively. Now the share of iOS in Russia falls (9.00% in Q1, 2012, 8.40% in Q1 2013).
"Such a decision may be due to the fact that" VimpelCom "has signed a direct agreement with Samsung. Additionally, Apple is preparing to open its own retail network in Russia and is not interested in a large number of third-party partners" . - Says Dmitry Ryabinin , chief analyst at Hi-Tech.Mail.Ru - " Conditions of the Apple hard, especially in terms of marketing, and not always profitable for partners, so by "VimpelCom" decision is logical " .
Now the "VimpelCom" will actively offer products in Russia Samsung. Under the terms of the direct contract operator can directly purchase from the Korean manufacturer of any product to sell it in their showrooms across Russia, as well as incorporate it into exclusive deals for their customers.
However, the termination of contracts with Russian operators Apple does not mean that the Russians will face a shortage of "apple" products. Recall, on June 26 in Russia began to work the company online Apple Store . Apple Online Store offers the Russians develop smartphones, iPods, tablets, laptops, computers and accessories. One of the main advantages of the official online Apple store in Russia in the fact that the goods then appear simultaneously with the emergence of other countries.
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